E-A-T
E-A-T
Description
E-A-T means Expertise, Authoritativeness, and Trustworthiness. E-A-T is one of many guidelines Google uses to determine whether the content is valuable to readers and whether it should rank well. It is the precursor to E.E.A.T.
Posts tagged with E-A-T
Kalicube Pro SaaS Review: Shape Your Entity Identity – Koray Tuğberk GÜBÜR (Holistic SEO, Turkey)
Introduction to the Review – a Presentation of the Platform (See below for the jump links to the sections of the article) Kalicube Pro™ is the unique, and only Brand...
How to Write an Entity Description (The Kalicube Way)
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a...
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you...
Boost Your Credibility: How Merging Google Knowledge Panels Elevated Jason Hennessey’s Profile
What You Will Learn The Power of De-Duplicating a Knowledge Panel This Case Study starts with a simple problem – how to merge (or de-duplicate) multiple Knowledge Panels for a...
Digital Brand Management With a Unique Brand Name
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the...
How to Change a Subtitle in Google Knowledge Panel – Kalicube Pro SaaS Case Study
Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,...
E.E.A.T (Double E.A.T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a...
The Importance Of Analysing the Correct Ranking Factors for Effective Predictive SEO
Learn How Predictive SEO Impacts the Future of SEO with Rebecca Berbel 07 December 2021 at 17 H CEST (Paris) It REALLY matters which factors (or features) you choose to analyse...
The Three Pillars of SEO (and Brand SERP Management)
Advanced Expert Tips on Image SEO with Olesia Korobka 27 April 2021 at 17 H CEST (Paris) In this clip, Jason Barnard explains what SEO is based on: 1: Google...
Who is Your Brand SERP Important to?
Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it...
How to trigger a Personal Knowledge Panel in Google
Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google...
How E-A-T Signals are Affected by Google’s Understanding of the Entity
Strategic Approach to SEO With Jason Barnard By No Hacks Marketing June 8, 2021 In this video on No Hacks Marketing with Slobodan Manic, Jason Barnard discusses how Google’s understanding...
