Claude is an AI Assistive Engine developed by Anthropic, designed to provide conversational responses, content generation, and intelligent task support using large language models with a strong emphasis on safety, transparency, and alignment. As part of the AI Brand Results Ecosystem in the Kalicube Process, Claude interprets and delivers brand information based on digital signals—making it essential for brands to optimize their Entity Home, structured data, and Digital Brand Echo to ensure accurate representation and trusted recommendations.