Brand SERP optimization is the practice of optimising a brand’s presence in search engine results pages. It is a way of improving a brand’s online presence and increasing visibility. It is also a way of increasing brand awareness and improving brand recall.
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and…
What is Entitization in SEO? Entitization in SEO means Google’s Algorithms explicitly understand and recognize an entity as important. When Google recognizes your entity, it lists the entity in its…
Google is the primary information portal in the digital ecosystem. As its algorithms grow smarter, Google regularly updates Knowledge Panels to reflect its understanding of relationships between people and businesses…
Integrating Brand SERP Optimization into Your SEO Strategy – Kalicube® Knowledge Nuggets In this short video clip with Jason Barnard, Kaspar Szymanski explains the importance of integrating Brand SERP optimization…
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In…
Google’s Search Generative Experience (SGE) is a dynamic Knowledge Panel about a topic or Named Entity, such as a company or a person. SGE creates a dynamic Knowledge Panel using…
In this article, you will learn how search engines like Google gather fragmented information about entities from various online sources and consolidate them into a cohesive whole, why it’s important…
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
What is Entity Stacking in SEO? Entity Stacking in SEO is a link-building approach using links from Google platforms and applications to a website to increase the relevance and visibility…
Using a mysterious meta title can pique users’ curiosity, but may not be the best strategy for your Brand SERP (Search Engine Results Page) and overall Search Engine Optimisation (SEO)…
What is ‘above the fold’ on a webpage? ‘Above the fold’ is the top area of your webpage and is the content your users first see when they land on…
