Filter Pills in Knowledge Panels: What You Need to Know
What are Filter Pills on Knowledge Panels and Why are They Important? Google is now offering filtered results based on the information it is showing in Knowledge Panels.This is huge!…
Brand SERP Optimization
Brand SERP optimization is the practice of optimising a brand’s presence in search engine results pages. It is a way of improving a brand’s online presence and increasing visibility. It is also a way of increasing brand awareness and improving brand recall.
Martin Splitt Explains the Benefits of Optimizing Website Rendering and How It Affects SEO
Practical Rendering SEO Explained October 7, 2021 Martin Splitt is a certified Developer Advocate with the Google Search Relations team in Zurich, Switzerland. In this video interview with Jason Barnard,…
Getting a PAA Result on Brand SERP
How Do I Dominate People Also Ask on my Brand SERP? People Also Ask appears on well over half of all Brand SERPs. They are often questions specifically about the…
Three Great Reasons Why You Should Control PAA Questions on Your Brand SERP
Why Is It Important to Control People Also Ask in Brand SERP? Having control over questions on your brand is fundamentally important to your Brand SERP and overall SEO strategy….
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped…
The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy…
The Most Common Mistakes Brands Make with Their Brand SERP, According to Jason Barnard
Getting to the Core of Brand SERP – with Jason Barnard March 22, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and…
Find Out What Media Is Worth Investing for on Your Brand SERP with Jason Barnard
Getting to the Core of Brand SERP – with Jason Barnard March 22, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and…
The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and…
Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another…
The Most Common Misconception About Brand SERPs with Jason Barnard
Jason Barnard – “The Brand SERP Guy®” August 19, 2021 Jason Barnard (The Brand SERP Guy®) is a digital marketer specialising in Brand SERP optimization and knowledge panel management. In…
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…