In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Picture this: You search your name on Google, expecting to see a polished reflection of your hard-earned reputation. But what you find is a mishmash of old, irrelevant information and…
If you ignore how search engines and AI platforms perceive your brand, you risk being misunderstood or misrepresented online. This can lead to missed opportunities, lower search rankings, and a…
Most entrepreneurs rush into creating content, social media profiles, and online marketing strategies without a clear plan. This haphazard approach often leads to a diluted brand presence and missed opportunities….
Optimizing your digital marketing strategy requires more than an online presence; it demands a strategic approach that ensures your brand is understood by your audience and the algorithms, perceived as…
As a digital marketing agency deeply invested in understanding the intricacies of search engine algorithms, we at Kalicube have witnessed firsthand the transformative power of AI. The emergence of tools…
Why do some businesses seem to be everywhere while others struggle to be seen? Simply having an online presence is no longer enough. To truly capture your audience’s attention and…
Google’s algorithms play a crucial role in how brands are perceived online. Understanding and adapting to these changes can make or break your brand’s online presence. Jason Barnard, entrepreneur and…
ByBernadeth Brusola
Brand SERP, Knowledge Panels and BrandTech FAQ, Personal Brands
Reading Time: 11 minutes Managing your reputation online with Kalicube means peace of mind that your brand is stable, rich, and impervious to algorithm changes because Google understands who you are, what you do,…
Deliverability in The Kalicube Process is Phase Three of the process. Deliverability ensures that your brand’s message reaches the right audience effectively and efficiently. Achieving deliverability means creating a consistent…
The Digital Marketing World Forum (DMWF) Global 2024 successfully concluded on June 26, 2024, at Olympia National in London. The event brought together over 2,500 senior marketing professionals from around…
Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any…
Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
