Entity Description in SEO: What You Need to Know
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what…
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives.
Third Party Websites: What You Need To Know
What is a Third Party Website? Third party websites are websites over which you have no direct control. These are the websites where someone has written an article about you…
Second Party Websites: What You Need To Know
What is a Second Party Website? Second-party websites are websites that you partially control, but you do not actually own. For example, your social media sites like Twitter, Facebook, LinkedIn,…
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
How to Optimise Your Brand SERP (The Kalicube Process)
In this article you will learn what a brand SERP is, why it is important to optimise yours, and a simple step by step process (The Kalicube Process) Before starting,…
Google’s Knowledge Algorithms – What You Need to Know
What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias” in…
The Kalicube Process has Solved Digital Marketing
What is the Kalicube Process? The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem….
Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s…
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
Kalicube Tuesdays – A Weekly Digital Marketing Event Hosted by Jason Barnard
Kalicube Tuesdays is Kalicube’s weekly event hosted by me, Jason Barnard. It streams live to YouTube, LinkedIn, Facebook and Twitter every Tuesday… as the name Kalicube Tuesdays suggests 😉 We…
Kalicube Knowledge Nuggets (Digital Marketing Tips and Tricks)
Kalicube Knowledge Nuggets are a series of delightful and informative clips taken from the Kalicube Tuesdays livestream series. The guests on Kalicube Tuesdays absolutely always share boatloads of incredible nuggets…
Presentation of Fastlane Founders and Legacy – Podcast
“Fastlane Founders and Legacy” is a podcast series that started as an excuse for me to travel the world interviewing smart digital marketers. The series kicked off in Paris in…