Moments when users encounter a brand without consciously searching for it, often in AI-powered tools or environments (e.g., autocomplete, suggestions).
For the last couple of years SEO professionals have been pretty nervous that AI would make our work obsolete. Now we know better. With the release of AI Mode, Google…
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
Back in 2012, Jason Barnard Was Already Teaching Machines to Understand Brands When most marketers were still obsessed with backlinks and keyword rankings, Jason Barnard asked a question no one…
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself…
AI is transforming Google Search – from answers to intelligence Google has officially stepped beyond traditional search. With the rollout of AI Overviews and the launch of AI Mode, Search…
Google I/O 2025 – the death of traditional SEO Google’s rollout of AI Overviews and AI Mode signals a seismic shift: users are no longer just searching – they’re researching,…
Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone…
Part I: The New Reality of AI-Mediated Reputation The digital landscape, once defined by user-driven exploration and discovery, is undergoing a seismic transformation. The familiar paradigm of search – a…
From Funnel to Flywheel: How Search and AI Reshaped Brand Strategy Brand marketing used to follow a linear path. Attract attention. Nurture interest. Win the sale. But AI has blown…
I. Introduction: The Evolving Landscape of Brand Distinctiveness The means by which a brand or entity achieves recognition and distinguishes itself in the marketplace has undergone a profound transformation. Traditionally,…
Why taking control of your digital brand is urgent, essential, and within your grasp. Search engines and AI platforms now determine how people discover and understand you. Google, ChatGPT, Perplexity,…
AI has changed the ORM landscape Online Reputation Management used to be relatively straightforward. You worried about your Google results when someone searched your name. If something negative popped up,…
