ByBernadeth Brusola
Fictional Archetypes: Real-World Personal Brand Challenges
Reading Time: 3 minutes TL;DR A misattributed quote appeared prominently when people searched for Michelle Lawson, a seasoned private equity dealmaker, costing her speaking engagements and raising doubts among investors. By applying the principles…
Namesake / Mistaken Identity Online Reputation Management Mistaken Identity ORM is necessary when someone who shares your name has a negative online presence, causing search engines and AI to mistakenly…
In the heat of a crisis, whether personal or professional, our first instinct is to fight. We want to correct the record, defend our position, and wrestle control of the…
in a press release this week from an Italian communications studio, Digitalia 21, their founder, Gio Talente, made a statement that is so fundamentally true, it cuts right to the…
IMPORTANT UPDATE ON KALICUBE PRO DATA SCALE Since its public launch, Kalicube Pro has continued to expand its proprietary data layer in line with the rapid evolution of search and…
In the age of AI, your brand’s reputation is a verdict delivered by a machine. When a potential investor, partner, or client asks ChatGPT, Perplexity, or Google AI about you,…
Every single day, AI Assistive Engines like ChatGPT, Google AI, and Perplexity are quietly writing your brand’s permanent history. This isn’t a campaign you can opt out of; it’s a…
ChatGPT’s assessment of this approach (no, I wasn’t logged in 🙂“This is a strong, forward-looking piece - one of the most grounded, strategic articulations of where digital brand strategy is…
“Barnard’s central thesis - that the Knowledge Graph, Large Language Models (LLMs), and the Web Index all “speak” a conceptual graph language of nodes, attributes, and relationships - is both…
ByBernadeth Brusola
Fictional Archetypes: Real-World Personal Brand Challenges
Reading Time: 3 minutes TL;DR: Ari Kaplan successfully pivoted from eCommerce operations to sustainability-focused logistics consulting. His old Personal Knowledge Panel still labeled him as an “eCom supply chain guy” after the shift, costing…
ByBernadeth Brusola
Fictional Archetypes: Real-World Personal Brand Challenges
Reading Time: 4 minutes TL;DR After a misquoted post on social media went viral for the wrong reasons, Emilia Chen, a respected marketing strategist, saw her credibility, and contracts, plummet. Google and AI Assistive…
The digital marketing world is awash with talk about adapting to “AI search.” Some are grappling with the shift from traditional SEO to Answer Engine Optimization and others feel they…
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