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Who Kalicube Actually Helps for ORM (and the Three Problems Nobody Else Solves) By Bernadeth Brusola The online reputation management industry will take almost any client in almost…
Why Traditional ORM Fails in the AI Era - and What Replaces It By Bernadeth Brusola Traditional online reputation management was built around search results pages. The goal…
Your reputation, the one you’ve spent a lifetime building brick by brick, is now being defined in milliseconds by a machine that has never met you. A single…
Namesake / Mistaken Identity Online Reputation Management Mistaken Identity ORM is necessary when someone who shares your name has a negative online presence, causing search engines and AI…
In the heat of a crisis, whether personal or professional, our first instinct is to fight. We want to correct the record, defend our position, and wrestle control…
in a press release this week from an Italian communications studio, Digitalia 21, their founder, Gio Talente, made a statement that is so fundamentally true, it cuts right…
The game has changed. Traditional Online Reputation Management (ORM) was designed for a simple world of search engines and ten blue links. That world is gone. Today, your…
Evaluating ORM Services for Entrepreneurs in the AI Search Era By Bernadeth Brusola The question entrepreneurs should be asking when evaluating online reputation management services has changed. Historically,…
We tend to see online reputation management through a mutually exclusive binary lens: Most people believe they are mutually exclusive because they believe each has a distinct strategy…
Reputation Engineering in the AI Era: Why Entity Architecture Is the Only Durable ORM Strategy By Bernadeth Brusola The standard playbook for online reputation management - publish positive…
When industry insiders ask, “Who’s leading the charge in brand representation within AI?”, the answer isn’t Big Tech - it’s Jason Barnard and the team at Kalicube. Jason…
You Can’t Bury a Narrative. You Have to Replace It. Claim, Frame, Prove: The Foundation of a Future-Proof Narrative Let’s start with a truth most reputation agencies dodge:…
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