For brand managers, PR, ORM and Digital Marketing agencies who already have the “Brand SERP skillset”, we offer an amazing BrandTech SaaS platform: Kalicube® Pro. In the platform, you’ll find…
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge…
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Introduction Who is Kalicube®? Kalicube® is a digital marketing agency that is pioneering the concept of Brand SERP optimisation and Knowledge Panel management. Founded by Jason Barnard, Kalicube leads the…
Introduction Who is 516 Marketing Inc? 516 Marketing Inc is a digital marketing company that empowers brands to succeed online. They do this by helping clients articulate their story, amplify…
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is…
Introduction What is a Knowledge Panel? The Knowledge Panel is on the right-hand side of search results pages on Desktop in Google. They appear when you search for entities (people,…
Introduction Who is Backpacker Job Board? Backpacker Job Board is an employment website established in 2010. It was founded by Matthew Heyes, who built the site while on a working…
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E.E.A.T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a…
What is SEO (Search Engine Optimization)? Search Engine Optimization (SEO) is a digital marketing strategy that focuses on enhancing a website’s visibility and ranking in search engine results pages (SERPs)…
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or…
A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge…
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