What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and…
In this article, you will learn how search engines like Google gather fragmented information about entities from various online sources and consolidate them into a cohesive whole, why it’s important…
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
Understanding human behaviour and cultural dynamics is crucial for businesses to market successfully. When businesses understand these attributes their content will resonate deeply with their audience. In this context, leveraging…
What is Entity Stacking in SEO? Entity Stacking in SEO is a link-building approach using links from Google platforms and applications to a website to increase the relevance and visibility…
What are the benefits of a Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a…
Using a mysterious meta title can pique users’ curiosity, but may not be the best strategy for your Brand SERP (Search Engine Results Page) and overall Search Engine Optimisation (SEO)…
What is ‘above the fold’ on a webpage? ‘Above the fold’ is the top area of your webpage and is the content your users first see when they land on…
The Marketing Business Summit features national and international speakers who will present case studies, best practices, practical examples, strategies and methods in order to succeed in Digital Marketing and Online…
It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s…
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
