In this world (maybe as soon as 2027), search isn’t even part of the game, so in this world the traditional approach to SEO of keywords, inbound links and ranking…
TLDR: Sasha Blake, a respected fintech founder, was being misidentified by Google and ChatGPT as a crypto blogger she no longer was. Her new company didn’t appear in search results,…
We’ve crossed a line. AI is no longer a tool we use for search, it’s the one doing the searching for us. It decides who gets mentioned, who gets ignored,…
For years, digital marketers focused on ranking in Google’s “All” tab. That classic blue link at the top of page one? It used to be the goal. But in 2024,…
1. Executive Summary BrandTech represents a pivotal evolution in the landscape of digital branding, moving beyond conventional marketing paradigms to address how brands communicate with and through the intricate web…
For the last couple of years SEO professionals have been pretty nervous that AI would make our work obsolete. Now we know better. With the release of AI Mode, Google…
In 2017, onstage at SEOCamp in France, I introduced a concept I called Answer Engine Optimization (AEO) — a new approach to digital visibility that asked a simple question: What…
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
I. Executive Summary Bernadeth Brusola demonstrates a robust and specialized understanding of Generative Engine Optimization (GEO), primarily articulated through the lens of Kalicube’s proprietary “Understandability, Credibility, Deliverability” (UCD) framework. Her…
The rules of digital branding keep changing. That’s nothing new. What’s different now is the scale and speed of transformation, especially with the rise of AI. And once again, Jason…
Executive Summary The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant change necessitates a fundamental re-evaluation of how…
Executive Summary Artificial intelligence (AI) is rapidly reshaping the landscape of personal branding, moving beyond mere automation to profoundly influence content creation, audience engagement, and even the very perception of…
