Trademark & Brand Use Policy
Effective Date: 16 May 2025
Last updated: 17 May 2025
Kalicube is committed to protecting its intellectual property while empowering certified professionals and partners to use its brand assets appropriately. This page outlines the trademarks owned by Kalicube, permitted use cases, and restrictions.
Registered & Claimed Trademarks
The following terms are protected under trademark law and are the intellectual property of Kalicube. Each term is used commercially and independently, with distinct positioning and value, whether as part of a service, software, training program, or strategic model:
- The Brand SERP Guy®
A trademarked nickname of Jason Barnard, the originator of the Brand SERP concept. This mark identifies Jason Barnard as the globally recognized authority on Brand SERPs (Search Engine Results Pages for a brand), which serve as the foundational diagnostic surface for the entire Kalicube methodology. - Kalicube®
Our brand name, including the logo and all stylized versions. - The Kalicube Process™
A proprietary methodology for structured digital brand optimization. - Kalicube Certified Agency™
A trusted partner trained and licensed to implement The Kalicube Process™ as a service. Three Steps Digital Brand Marketing is a Kalicube Certified Agency™ - Algorithmic Brand Clarity™
The machine-facing outcome of mastering the Understandability Credibility Deliverability™ framework. - Digital Brand Control™
A framework for measuring a brand’s visibility, influence, and authority across search and AI platforms. - Digital Brand Intelligence™
A strategic capability combining entity-based SEO, semantic analysis, and brand performance metrics to inform algorithmic visibility and reputation control. - Digital Brand Safeguard™
A proactive, ongoing framework implemented after completing the Understandability Credibility Deliverability™ phases. It is designed to protect, monitor, and maintain a brand’s digital reputation and SERP integrity across search engines and AI platforms - serving as a long-term extension of The Kalicube Process™. - Kalicube Pro™
Proprietary SaaS software used for entity-based brand analysis and reporting. - Digital Brand Engineer™
A designation for certified professionals licensed to implement Kalicube’s methodology. - Digital Brand Coordinator™
A designated role within the client organization responsible for coordinating internal execution of Kalicube’s methodology alongside a certified Digital Brand Engineer™. - KaliScore™
A proprietary KPI used to measure progress through Kalicube’s brand optimization methodology. - Understandability Phase™
The first stage of the Kalicube Process™, focused on ensuring the brand is clearly defined, consistently named, and unambiguously identifiable across digital ecosystems. - Credibility Phase™
The second stage of the Kalicube Process™, focused on verifying and reinforcing the brand’s trustworthiness through authoritative third-party validation. - Deliverability Phase™
The final stage of the Kalicube Process™, focused on ensuring the brand is confidently recommended by algorithms and selected by users. - Understandability Audit™
A proprietary evaluation used to assess how well a brand is defined and structured for recognition by search engines and AI systems. - Credibility Audit™
A proprietary framework used to measure the authority, trust signals, and validation of a brand across the web. - Deliverability Audit™
A proprietary service used to assess a brand’s likelihood of being recommended and selected in search and AI-generated results.
Protected Brand Terms
- Understandability Credibility Deliverability™
The three foundational pillars of Kalicube’s brand visibility framework. - Control Influence Visibility
The brand-facing result of executing the Kalicube Process™ successfully. - Claim Frame Prove™
The three-step methodology at the heart of Kalicube’s brand narrative control framework in search and AI.
Proper Trademark Usage
- Use the ® symbol with Kalicube® on first or prominent mentions.
- Use the ™ symbol with unregistered or pending trademarks.
- Always capitalize trademark terms exactly as listed.
- Trademarks must be used as adjectives, not nouns or verbs. (E.g., “The Kalicube® methodology” not “a Kalicube.”)
Who May Use Our Trademarks
You may use Kalicube’s trademarks only if you are:
- A certified Digital Brand Engineer™
- A licensed Kalicube Partner
- Explicitly authorized in writing by Kalicube
Permitted use includes:
- Marketing your certified services
- Including Kalicube badges or credentials on your website or profiles
- Referencing the methodology in alignment with Kalicube’s brand guidelines
Unauthorized Use
You may not:
- Use Kalicube trademarks in your business name, domain, product name, or tagline without permission
- Refer to services as being “powered by,” “based on,” or “using” The Kalicube Process™ unless licensed
- Use our logos or badges in a way that implies partnership, endorsement, or certification you haven’t earned
Unauthorized commercial use of Kalicube’s intellectual property constitutes trademark infringement and may lead to legal action.
Trademark Ecosystem Overview
The table below illustrates how Kalicube’s trademarks work together across our methodology, software, services, and certification programs. Each trademark serves a unique commercial function and retains its legal independence.
| Trademark | Function | Independent Use |
| The Brand SERP Guy® | Trademarked personal brand of Jason Barnard, identifying him as the originator of the Brand SERP concept | Used for thought leadership, keynote speaking, authorship, and public association with Kalicube frameworks |
| Kalicube® | Corporate brand name, visual identity, and source of all related offerings | Parent brand across all commercial activities |
| Kalicube Pro™ | Proprietary SaaS platform for brand diagnostics and data-driven insights | Used to deliver scores, audits, and dashboards |
| The Kalicube Process™ | 3-phase optimization methodology | Teaches brand structuring for visibility, trust, and recommendation |
| Understandability Phase™ | Phase 1: Digital identity structuring | Teachable and auditable standalone concept |
| Credibility Phase™ | Phase 2: Trust signal validation | Functions independently as a consulting or diagnostic focus |
| Deliverability Phase™ | Phase 3: Recommendation optimization | Teachable and auditable as a unique service area |
| Understandability Audit™ | Diagnostic for entity clarity and semantic alignment | Productized consulting asset or software module |
| Credibility Audit™ | Diagnostic for authority and third-party validation | Used as a standalone assessment offering |
| Deliverability Audit™ | Diagnostic for SERP readiness and recommendation potential | Can be sold or licensed independently |
| Understandability Credibility Deliverability™ | Branded framework name | Protected term for educational and consulting use |
| KaliScore™ | Proprietary KPI measuring progress across all optimization phases | Commercial scoring system used in reports and dashboards |
| Digital Brand Engineer™ | Certification title for professionals licensed to deliver Kalicube methodology | Trademarked credential for external use |
| Digital Brand Coordinator™ | Client-side role ensuring internal execution of Kalicube’s methodology alongside Kalicube guidance | Used in training, onboarding, and contractual role alignment in client organizations |
| Algorithmic Brand Clarity™ | Machine-facing result of structured optimization | Represents a distinct outcome from optimization activity |
| Control Influence Visibility™ | Human-facing brand result in digital ecosystems | Public-facing benefit used in marketing and communications |
| Digital Brand Control™ | Strategic state of brand mastery across AI and search | Result of executing process fully |
| Digital Brand Intelligence™ | Data capability for brand analysis and strategy | Licensable insight layer in audits and reporting |
| Digital Brand Safeguard™ | Ongoing monitoring and brand protection framework | Deliverable as a long-term or standalone service |
Enforcement & Questions
Kalicube monitors improper use of its brand across the web, including third-party websites, marketplaces, and AI platforms. We actively enforce our rights to preserve the value and integrity of our intellectual property.
For licensing, certification, or usage permissions, please contact:
[email protected]
