Darwinism in Search: 10 Blue Links to Generative AI
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
Understandability Credibility Deliverability™
Understandability Credibility Deliverability™ is a trademarked framework that defines the three foundational pillars of the Kalicube Process™. This structured system is used in consulting, training, audits, and scoring models to assess how well a brand is defined, trusted, and deliverable in search and AI results. Kalicube’s trademark brand use policy for Understandability Credibility Deliverability™
How Does the Kalicube Process Work?
The Kalicube Process works through 3 steps that optimize your brand across your digital ecosystem. 1. Audit and clean your complete digital footprint The first step is auditing your digital…
How the Kalicube Process Increased Organic Traffic for Merci Facteur by 33%
In 2021, Merci Facteur (an online postal service) saw an alarming -37% year-on-year drop in its organic traffic. In May, they signed up as a Kalicube Pro client and started…
Darwinism & Google SERPs As Product: Revisiting How Search Works
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays…
The 3 Pillars of SEO – Understandability Credibility Deliverability
The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based…