SERP Feature

SERP Feature

Definition

SERP features are unique results on Google’s search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels.

SERP features are designed to provide more relevant and useful information to users to enhance their search experience.

Posts
72 posts
Posts tagged with SERP Feature

Knowledge Panel Spam: What You Need To Know

What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines.  The definition of...

Brand ManagementBrand SERPBrand SERP Optimization+12 more
Dec 7, 2022 Jason BARNARD

Left Rail of a Google SERP: What You Need To Know

What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on...

Brand SERPBrand SERP OptimizationFeatured Snippets+7 more
Oct 24, 2022 Jason BARNARD

Right Rail of a Google SERP: What You Need To Know

What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. ...

Brand SERPGoogle Business ProfileGoogle SERP+6 more
Oct 24, 2022 Jason BARNARD

Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands

Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I amĀ Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s...

Brand ManagementEntity-based searchFeatured Snippets+3 more
Sep 28, 2022 Jason BARNARD

The Fundamentals of Brand SERPs for Business by Jason Barnard

If you’re a Brand SERP beginner, and you want to join me in this wonderful, delightful world, then this book is absolutely for you. The Fundamentals of Brand SERPs for...

Brand SERPBrand SERP OptimizationDigital Marketing+5 more
Aug 23, 2022 Editorial Team

Knowledge Graph and Knowledge Panel in Google: Differentiated

What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is...

Brand SERPFeatured SnippetsGoogle SERP+7 more
Jul 19, 2022 Jason BARNARD

SERP Features (Rich Elements): What You Need To Know

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...

Brand SERPBrand SERP OptimizationFeatured Snippets+9 more
Jun 27, 2022 Jason BARNARD

What Happens When You Claim a Knowledge Panel?

A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge...

Brand SERPDigital MarketingGoogle SERP+4 more
Jun 24, 2022 Jason BARNARD

Knowledge Panel in Google: Pricing

How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free!  Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...

Digital MarketingEntity HomeGoogle is a Child+6 more
Jun 24, 2022 Jason BARNARD

How Can I Get a Knowledge Panel in Google?

Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...

Brand Digital EcosystemBrand ManagementDigital Marketing Ecosystem+8 more
Jun 24, 2022 Jason BARNARD

How To Claim a Knowledge Panel in Google

Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in that Knowledge Panel. That means you can claim a...

Brand Digital EcosystemBrand ManagementBrand SERP+8 more
Jun 24, 2022 Jason BARNARD

Google’s Knowledge Graph API: What You Need To Know

What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...

Dominant EntityEntity EquivalentsEntity Home+9 more
Jun 11, 2022 Jason BARNARD