How Kalicube Hit the Brand SERP Tipping Point and Why it Matters
That tipping point is when Google has really understood the brand’s ecosystem, really understood who they are, what they offer and which audience they serve.
Kalicube Coined Term
Great Articles About Kalicube Coined Terms from Kalicube
Terms and concepts exclusively and originally invented or coined by Kalicube.
Examples of “Kalicube Coined Terms”
- The Kalicube Process: The Kalicube Process is a strategy that makes optimising your brand’s online ecosystem super-simple and straightforward: from your site to Google Search to Facebook, to YouTube, to Twitter, to digital PR. It is split into two distinct parts: Brand SERP and Knowledge Panel.
- Entity Equivalents in SEO: An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is of the same type, the same geo-region and same industry. For example, Entity Equivalents for the Beatles would be The Rolling Stones, Queen, Pink Floyd Elvis Presley.
- Rich Elements on a Google SERP: Also called SERP Features. At Kalicube, we call them Rich Elements, those that are enriched, often multimedia elements on the SERP. Examples of Rich Elements SERP Features are Rich Sitelinks, Video Boxes, Twitter Boxes, Image Boxes and Featured Snippets.
- Entity Home in SEO: An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company, person, product, podcast, music group etc etc). It is where the entity “lives” online.
- Knowledge Panel Hopping: Knowledge Panel Hopping is a Google game we play at Kalicube based on the six degrees of Kevin Bacon. Kalicube’s version of the game – Knowledge Panel Hopping – just means that you use a Knowledge Panel on the Google SERP and click on one of the attributes or a People Also Search For and see what appears on the next page. The next page you see will have a Knowledge Panel with attributes, PASF and probably a carousel at the top… all of which necessarily entails a relationship with the initial entity.
Dominant Entity in SEO: What You Need To Know
What is a Dominant Entity in SEO? A Dominant Entity is the entity that Google prioritises on a Google search for a Named Entity with an ambiguous name. When multiple…
Knowledge Panel Spam: What You Need To Know
What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of…
Infinite Self Confirming Loop of Corroboration: What You Need To Know
What Is the Infinite Self Confirming Loop of Corroboration in SEO? The “infinite self-confirming loop of corroboration” is a fundamental part of The Kalicube Process. The Kalicube Process is a…
Knowledge Panel Hopping: What You Need To Know
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of…
First Party Websites: What You Need To Know
What is a First Party Website? A first-party website is a website that you own and control one hundred percent. Your own company website is a first-party website, and if…
Left Rail of a Google SERP: What You Need To Know
What is the Left Rail of a Google SERP? The Left Rail of a Google SERP (Search Engine Results Page) is what you see on the left hand side on…
Right Rail of a Google SERP: What You Need To Know
What is the Right Rail of a Google SERP? The Right Rail of a Google SERP is the right hand side of a SERP (Search Engine Results Page) on desktop. …
Google’s Vertical Knowledge Graphs (Knowledge Graph Verticals) – What You Need to Know
What are Vertical Knowledge Graphs? Google has multiple Vertical Knowledge Graphs. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault). There…
Google’s Knowledge Extraction Algorithm – What You Need to Know
What is Google’s Knowledge Extraction Algorithm? The Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s…
Google’s Knowledge Vault Algorithm – What You Need to Know
What is Google’s Knowledge Vault Algorithm? The Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). The ultimate aim for Google is to “understand the…
Google’s Knowledge Panel Algorithm – What You Need to Know
What is Google’s Knowledge Panel Algorithm? The Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. It uses a mixture of…