Kalicube Coined Term

Great Articles AboutĀ Kalicube Coined Terms from Kalicube

Terms and concepts exclusively and originally invented or coined by Kalicube.

Examples of “Kalicube Coined Terms”

  1. The Kalicube Process: The Kalicube Process is a strategy that makes optimising your brandā€™s online ecosystem super-simple and straightforward: from your site to Google Search to Facebook, to YouTube, to Twitter, to digital PR. It is split into two distinct parts:Ā Brand SERPĀ andĀ Knowledge Panel.Ā 
  2. Entity Equivalents in SEO: AnĀ EntityĀ is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is of the same type, the same geo-region and same industry. For example, Entity Equivalents for the Beatles would be The Rolling Stones, Queen, Pink Floyd Elvis Presley.Ā 
  3. Rich Elements on a Google SERP: Also called SERP Features. At Kalicube, we call them Rich Elements, those that are enriched, often multimedia elements on the SERP. Examples of Rich Elements SERP Features areĀ Rich Sitelinks,Ā Video Boxes,Ā Twitter Boxes,Ā Image BoxesĀ andĀ Featured Snippets.Ā 
  4. Ā Entity Home in SEO: An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company, person, product, podcast, music group etc etc). It is where the entity ā€œlivesā€ online.
  5. Knowledge Panel Hopping: Knowledge Panel Hopping is a Google game we play at Kalicube based on theĀ six degrees of Kevin Bacon. Kalicubeā€™s version of the game ā€“ Knowledge Panel Hopping ā€“ just means that you use aĀ Knowledge Panel on the Google SERPĀ and click on one of the attributes or aĀ People Also Search ForĀ and see what appears on the next page. The next page you see will have a Knowledge Panel with attributes, PASF and probably a carousel at the topā€¦ all of which necessarily entails a relationship with the initial entity.