Entity

Great Articles About Entity SEO from Kalicube and Around the Web

An entity is a thing or concept that is singular, unique, well-defined and distinguishable. For example, an entity may be a person, place, item, idea, abstract concept, concrete element, other suitable thing, or any combination thereof. Google has a patent about Ranking search results based on entity metrics.

Recommended Articles About “Entity” in the Context of SEO

  1. Explanation of Entity on Wikipedia: here you will find definitions of Entity in philosophy, computer science, law and medicine.
  2. Entities and why they matter for SEO: a good read published by Search Engine Journal giving you a great explanation about entities, ranking search results based on entity metrics, and why do entities matter for SEO.
  3. Entities in the Semantic Web: Wordlift expands the concept that an entity is the ā€œthingā€ described in a document. It particularly points out the significance of an entity in the semantic web and some guidelines for creating new entities to annotate a blog post or a page.
  4. Why Entities Matter in SEO: Dave Davies explains that Entities just might be the single most important concept to understand in SEO right now.
  5. Entities and E-A-T: Jason Barnard explains why Google’s understanding of “your” Entity is vital to E-A-T in SEO.
E-E-A-T (Double E-A-T) for Entity SEO: What You Need to Know

E-E-A-T (Double E-A-T) for Entity SEO: What You Need to Know

What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E-E-A-T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google looks at various signals to evaluate the credibility…

Why Google Shows Knowledge Panels on Brand SERPs

Why Google Shows Knowledge Panels on Brand SERPs

Jason Barnard during CONTFERENCE #1 – Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains Google’s reasoning behind Knowledge Panels. With so much information…

What is Entity Identity in SEO?

What is Entity Identity in SEO?

In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…

Entity Maturity in SEO

Entity Maturity in SEO

Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…