An entity is a thing or concept that is singular, unique, well-defined and distinguishable. For example, an entity may be a person, place, item, idea, abstract concept, concrete element, other suitable thing, or any combination thereof. Google has a patent about Ranking search results based on entity metrics.
What are Vertical Knowledge Graphs? Google has multiple Vertical Knowledge Graphs. Many people think only of the Main Knowledge Graph (which at Kalicube we also call the Knowledge Vault). There…
What is Google’s Knowledge Extraction Algorithm? The Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s…
What is Google’s Knowledge Vault Algorithm? The Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). The ultimate aim for Google is to “understand the…
What is Google’s Knowledge Panel Algorithm? The Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. It uses a mixture of…
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E-E-A-T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google looks at various signals to evaluate the credibility…
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in…
Jason Barnard during CONTFERENCE #1 – Online Content Intelligence & Content Marketing Conference. In this short video clip, Jason Barnard explains Google’s reasoning behind Knowledge Panels. With so much information…
Advanced Expert Tips on Image SEO with Olesia Korobka 27 April 2021 at 17 H CEST (Paris) In this clip, Jason Barnard explains that notability is a Wikipedia concept and…
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience…
Entity Maturity is a measurement of how well established an Entity is in Google’s algorithms and Knowledge Graph. It measures the level and accuracy of Google’s understanding, its confidence in…
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped…