E.E.A.T

The acronym “E-E-A-T” stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

E-E-A-T is an evolution of the original E-A-T concept. By expanding to E-E-A-T, Google is signaling that it values the content creator’s credentials, reputation, and direct, real-world experience with the topic.

 

Featured image for "What Is SEO? A beginner’s guide to Search Engine Optimization" article

Beginner’s In-Depth Guide to Search Engine Optimization and How it Works

Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing…