Great Articles About E-A-T (in SEO) from Kalicube and From Around the Web

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. When Google clearly understands who the author and publisher of the content is, it can apply the signals it finds for expertise, authoritativeness, and trustworthiness. Even if Google does not explicitly understand the entity from the Knowledge Graph or Knowledge Panel perspective, it can guess the entity from the context of the text and partially apply the E-A-T signals.

Recommended Articles About “E-A-T”

  1. A Simple Explanation of E-A-T for Entity SEO: Kalicube provides a simple explanation of E-A-T for Entity SEO.
  2. How E-A-T Signals are Affected by Google’s Understanding of the EntityIn this video on No Hacks Marketing with Slobodan Manic, Jason Barnard discuss how Google’s understanding of Entities affects the impact of E-A-T signals with some supporting context provided by John Mueller from Google.
  3. What Exactly Is E-A-T & Why Does It Matter to Google?: Here is Search Engine Journal explanation about E-A-T and why it is important for Google.
  4. Entities and E-A-T: Jason Barnard explains why Google’s understanding of “your” Entity is vital to E-A-T in SEO.
  5. Jason Barnard: On Credibility and E-A-T: In this episode, Jason Barnard talks about the importance of establishing credibility to your audience first then demonstrating E-A-T to Google.
  6. E-A-T: Expertise, Authoritativeness, and Trustworthiness: this article by Lily Ray explains E-A-T, YMYL, how Google uses E-A-T, what the E-A-T score is, and how to optimize for E-A-T.
  7. What is E-E-A-T & Why it’s Important (Google E-E-A-T and SEO) – an updated article that covers the basics
  8. 4 Hours of E-A-T — Structuring, Visualizing and Evaluating Your E-A-T: This webinar will give you the keys to structuring, visualizing and evaluating your EAT.
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Who is Your Brand SERP Important to?

Your Brand SERP is vital to you and your business, of course. It is your “Google Business Card“: what your audience sees when they search your company online. But it…