Who is Your Brand SERP Important to?
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E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. When Google clearly understands who the author and publisher of the content is, it can apply the signals it finds for expertise, authoritativeness, and trustworthiness. Even if Google does not explicitly understand the entity from the Knowledge Graph or Knowledge Panel perspective, it can guess the entity from the context of the text and partially apply the E-A-T signals.
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