Case Studies

TL;DR Daniel Harrington’s career was shadowed by a past business association that had become politically and ethically controversial. Although he’d moved on years earlier, Google and AI assistants kept linking...

TL;DR Isabella Cruz’s offhand comment went viral for all the wrong reasons. Within days, Google Search and AI summaries painted her as controversial and combative - a far cry from...

TL;DR Michelle Lawson was publicly misattributed with a controversial quote that didn’t reflect her views or work. Despite her seniority in private equity, the quote appeared prominently in Google and...

TL;DR Ari Kaplan pivoted from eCommerce operations to sustainability-focused logistics consulting. But Google and ChatGPT didn’t update with him. His Knowledge Panel still labeled him as an “eCom supply chain...

TL;DR After a misquoted post on social media went viral for the wrong reasons, Emilia Chen, a respected marketing strategist, saw her credibility - and contracts - plummet. Google and AI...

TLDR:Priya Vance, a SaaS COO, faced stalled enterprise deals because Google reviews from one bad quarter dominated her Brand SERP. Despite a strong recovery in business, search engines and AI...

TL;DR: Julian King runs a successful consulting firm. Revenue was already strong and the pipeline healthy, but the real shift came when he invested in building his own name in...

TL;DR: Daniel Wei didn’t have the biggest portfolio or the most prime properties. But while legacy investors coasted on name recognition, Daniel quietly out-positioned them - on Google, ChatGPT, and...

TL;DR: Darya Morozova didn’t rely on pitch decks and warm intros to raise her seed round. She built a personal brand that did the heavy lifting before the meeting. Google...

TL;DR: Maya Holt’s legal SaaS platform had traction, testimonials, and tech. But growth was stuck - because no one knew who was behind it. When she stepped forward, built her...