Brand SERP, Knowledge Panels and BrandTech FAQ

Comparison of SEO and SERP

Comparison of SEO and SERP

What is the difference between SEO and SERP? SEO is an acronym for Search Engine Optimisation, whereas SERP is an acronym for Search Engine Results Page. They are two different…

Brand Digital Ecosystem Definition

Brand Digital Ecosystem Definition

Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around…

What is a Featured Snippet?

What is a Featured Snippet?

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…

Google’s Knowledge Graph: trusted sources

Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…

Brand SERPs: What You Need To Know

Brand SERPs: What You Need To Know

In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand…