Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
Brand SERP, Knowledge Panels and BrandTech FAQ
How to Find a Google Knowledge Graph ID (KGID / KGMID) for an Entity
What Is a KGMID (Google Knowledge Graph ID)? It is a unique identifier for entities in Google’s Knowledge Graph. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains…
Google’s Knowledge Graph: What You Need to Know
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge…
Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Knowledge Graph and Knowledge Panel in Google: Differentiated
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is…
E-E-A-T (Double E-A-T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E-E-A-T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google looks at various signals to evaluate the credibility…
Search Engine Optimisation: What is it?
What is SEO (Search Engine Optimisation)? SEO stands for Search Engine Optimisation. Jason Barnard (The Brand SERP Guy) defines SEO as the art and science of convincing search engines, such…
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or…
The Process of Claiming a Knowledge Panel in Google
What Happens If You Claim a Knowledge Panel? A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google…
How To Claim a Knowledge Panel in Google
How Do I Claim a Knowledge Panel in Google? Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in…