Why Invest in Brand Search?
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
Brand SERP, Knowledge Panels and BrandTech FAQ
“Doing a Disney” on Google: What You Need To Know
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
Entity Stacking in SEO: What You Need To Know
What is Entity Stacking in SEO? Entity Stacking in SEO is a link-building approach using links from Google platforms and applications to a website to increase the relevance and visibility…
Knowledge Panels: The Benefits You Need To Know
What are the benefits of a Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a…
The Kalicube meta title experiment: What Google does when it doesn’t understand your meta title
Using a mysterious meta title can pique users’ curiosity, but may not be the best strategy for your Brand SERP (Search Engine Results Page) and overall Search Engine Optimisation (SEO)…
Above the fold in SEO: What You Need To Know
What is ‘above the fold’ on a webpage? ‘Above the fold’ is the top area of your webpage and is the content your users first see when they land on…
What to do if your Knowledge Panel disappears
It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s…
How the New Google Generative AI in Google Search will Affect Brand SERPs
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
Google’s Knowledge Vault: What You Need To Know
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s…
E-E-A-T in SEO: A simple explanation
What is E-E-A-T? E-E-A-T is a concept introduced by Google as a way to assess the quality and credibility of a website. It is based on the idea that certain…
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is…