What is Understandability in The Kalicube Process
Understandability in The Kalicube Process represents Phase One of the process. A KGMID listing in Google’s Knowledge Graph and Knowledge Panel for a brand is the foundation stone of any…
Brand SERP, Knowledge Panels and BrandTech FAQ
What Is Credibility in The Kalicube Process
Credibility in The Kalicube Process represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
Disambiguate Your Company Name and Personal Brand
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Improve the Search Results for Your Name with Kalicube
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
Reasons to Grow a Personal Brand With Kalicube
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
Rebrand a Personal Name with Kalicube
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
Reasons to Reposition Your Personal Brand with Kalicube
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
The Future of Search: How Assistive Engines Work
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These…
Your Survival Guide to the Ad Targeting Apocalypse
As advertising platforms like Google and Facebook refine their algorithms and push for more automated solutions, marketers are compelled to adapt their strategies. Ad targeting expert, Josh Muskin, shared valuable…
How to Turn Video Content Into Profit (Video Content and 6 Levers of Profitability)
Video content is a cornerstone of effective branding and marketing strategies because it conveys messages in a more relatable and engaging manner. Platforms like YouTube, TikTok, and Instagram mean video…
What is the Perfect Click?
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is…
The Impact of User Experience on Branded Searches
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…