Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on…
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a…
Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without…
The three pillars of SEO are listed below: Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The…
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…
In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand…
The perfect meta title [A USER PROBLEM OR QUESTION] Write this sentence, then rework it to perfection. You only have a few words … Your meta title should aim to…
This term “Brand Factor” originates from the Searchmetrics article and Whitepaper “Rebooting Ranking Factors” back in 2016. The paper mentions the Brand Factor in passing, and uses this graphical representation…