Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s…
Brand SERP, Knowledge Panels and BrandTech FAQ
Entity Equivalents in SEO – What You Need to Know
What are Entity Equivalents in SEO? Simple Definition of Entity Equivalents An Entity is a thing (person, company, podcast, musical artists etc). An Entity equivalent is an Entity that is…
8 Ways to Find the Google Knowledge Graph ID (KGID / KGMID) for any Entity
What Is a KGMID (Google Knowledge Graph ID)? It is a unique identifier for entities in Google’s Knowledge Graph. Every Knowledge Panel in Google SERPs (Search Engine Results Pages) contains…
Google’s Knowledge Graph: What You Need to Know
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge…
Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Knowledge Graph and Knowledge Panel in Google: Differentiated
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is…
E-E-A-T (Double E-A-T) for Entity SEO: What You Need to Know
What Does Google Mean by Experience, Expertise, Authoritativeness, and Trustworthiness? E-E-A-T (or Double E-A-T) stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google takes into account multiple factors and evaluates a…
Search Engine Optimisation: What is it?
What is SEO (Search Engine Optimisation)? SEO stands for Search Engine Optimisation. Jason Barnard (The Brand SERP Guy) defines SEO as the art and science of convincing search engines, such…
SERP Features (Rich Elements): What You Need To Know
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or…
What Happens When You Claim a Knowledge Panel?
A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge…
Knowledge Panel in Google: Pricing
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
How Can I Get a Knowledge Panel in Google?
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google…