Controlling the Contents of a Knowledge Panel
How do You Manage a Knowledge Panel? Knowledge panel management is the process of influencing and optimizing the contents of the Knowledge Panel that appears in the right rail on…
How do You Manage a Knowledge Panel? Knowledge panel management is the process of influencing and optimizing the contents of the Knowledge Panel that appears in the right rail on…
In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an…
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results…
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,…
Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around…
There are three pillars of SEO that will make your life vis-Ã -vis to Google much easier. What are they? Understanding, credibility and deliverability. I came up with this in 2019…
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be…
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries…
What is a Knowledge Panel in Google? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company,…
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP…
In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand…
The perfect meta title [A USER PROBLEM OR QUESTION] Make a real sentence to attract potential customer (not a sequence of words) Put the main keyword at the beginning of…