Above The Fold in SEO: What You Need To Know
What is ‘above the fold’ on a webpage? ‘Above the fold’ is the top area of your webpage and is the content your users first see when they land on…
Brand SERP, Knowledge Panels and BrandTech FAQ
What to do if your Knowledge Panel disappears
It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s…
How the New Google Generative AI in Google Search will Affect Brand SERPs
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
Google’s Knowledge Vault: What You Need To Know
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s…
E.E.A.T in SEO: A Simple Explanation
What is E.E.A.T? E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. It…
Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is…
Knowledge Panel Tipping Point: What You Need to Know
A Knowledge Panel Tipping Point is the moment when a Knowledge Panel first appears on a Brand SERP. As a professional, a stable and accurate Knowledge Panel establishes your credibility…
The Blue Link Algorithm in SEO: What You Need to Know
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…
Structured Data for SEO: What You Need to Know
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured…
Personal Knowledge Panel on Google: What You Need To Know
As a professional, it is important to have a strong online presence and maintain control over the information that is publicly available about you. One way to achieve this is…
Entity Executive Summary in Entity SEO: What you Need to Know
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary”…