What is N-E-E-A-T-T? N-E-E-A-T-T stands for Notability, Experience, Expertise, Authoritativeness, Trustworthiness and Transparency. At Kalicube, we have expanded Google’s E-E-A-T acronym to N-E-E-A-T-T to bolster the credibility signals humans send…
What You Will Learn You will learn a robust theory that explains the “Factors” and “Signals” in Google’s evaluation of E-E-A-T for companies, authors, and content. When you understand the…
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
What does ‘Pseudo-Wiki’ mean? A Pseudo-Wiki on Google is an online encyclopedia or directory miming trusted wiki sources, such as Wikipedia, DBpedia, and Wikidata. Pseudo-wikis on Google replicate the format…
What are Entity Signals? Entity signals on Google refer to the signals or indicators that Google’s algorithms use to identify and understand the entities presented in web content. An entity…
Why does my company needs to have a Knowledge Panel? Your company needs a Knowledge Panel because it dominates the most valuable real estate on the search results. It’s the…
What is Entity Corroboration “Spring Clean”? Entity Corroboration occurs when search engine algorithms process the information about a specific entity and verify and confirm the information with several trusted, authoritative…
What is Passage Indexing? Passage indexing is a Google search feature that allows Google’s algorithms to not just consider entire web pages for relevance to a search query but also…
The 12 concrete results of implementing the Kalicube Process are listed below. At Kalicube, these concrete results produced a 25% increase in revenues in year one and a further 60%…
What is a Company Knowledge Panel A Company Knowledge Panel is a box that appears on the right side of Google’s search results. It provides a snapshot of the facts…
What are Active Mentions and Persistent Mentions? Active or persistent mentions are continuous and repeated references to a brand, person, or entity within various texts or contexts. These mentions can…
The Kalicube Process builds an effective, efficient, profitable omnichannel digital marketing strategy. But how can you measure your success? The Key Performance Indicator (KPI) for the Kalicube Process is the…