Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Answers to Frequently Asked Questions about Brand SERPs
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
What Is the Difference Between Google’s Knowledge Graph and a Google Knowledge Panel? The Knowledge Graph is Google’s understanding of the world. As Google puts it, the Knowledge Graph is…
What is E-A-T for Entity SEO? E-A-T stands for Expertise, Authority, and Trust. One of the complications of E-A-T is that it is unclear how Google might apply the signals…
What is SEO (Search Engine Optimisation)? SEO stands for Search Engine Optimisation. Jason Barnard (The Brand SERP Guy) defines SEO as the art and science of convincing search engines, such…
What are Rich Elements on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or a shoe…
What Happens If You Claim a Knowledge Panel? A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may…
How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person…
Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google…
How Do I Claim a Knowledge Panel in Google? Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in…
What is BrandTech? A simple definition of BrandTech. Branding technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to…
What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or…