SEO – Glossary and FAQ

Learn the SEO terms that matter for Entity-Based Search, AI-driven visibility, and digital brand authority. This glossary and FAQ series defines foundational and advanced concepts through Kalicube’s lens - covering Brand SERPs, Generative Engine Optimization, Brand-Trigger Phrases™, and more. Each entry is crafted to support The Kalicube Process™ and clarify the terminology shaping modern SEO for both humans and AI Assistive Engines.

Featured image for "The 3 Pillars of SEO - Understanding, Credibility, and Deliverability" article

The 3 Pillars of SEO - Understandability Credibility Deliverability

The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based...
Read More
Featured image for "The simple 5 minute explanation of Artificial Intelligence and Machine Learning" article

The simple 5 minute explanation of Artificial Intelligence and Machine Learning

What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...
Read More
Featured image for "How-To: Great SEO Meta Titles, Meta Descriptions, and H1 for Your Pages" article

How-To: Great SEO Meta Titles, Meta Descriptions, and H1 for Your Pages

What are Meta Titles and Meta Descriptions? Meta titles and meta descriptions are both snippets of text embedded in a webpage’s HTML code that provide information about the page’s content....
Read More