SEO – Glossary and FAQ

Learn the SEO terms that matter for Entity-Based Search, AI-driven visibility, and digital brand authority. This glossary and FAQ series defines foundational and advanced concepts through Kalicube’s lens—covering Brand SERPs, Generative Engine Optimization, Brand-Trigger Phrases™, and more. Each entry is crafted to support The Kalicube Process™ and clarify the terminology shaping modern SEO for both humans and AI Assistive Engines.

Sitelinks in SEO: What You Need To Know

In this article, you will learn more about Sitelinks (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Sitelinks in SEO? Simple Definition...

Video Boxes (Video Carousels) in SEO: What You Need To Know

In this article, you will learn more about Video Boxes (Video Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Video Boxes (Video Carousels) in...

The Importance of Rich Sitelinks in Google SEO

Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google...

The Concept of Siloing in SEO

What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped...

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Comparison of SEO and SERP

In this article, you will learn the differences between SEO (Search Engine Optimisation) and SERP (Search Engine Results Page). What Is the Difference Between SEO and SERP? SEO is an...

Darwinism & Google SERPs As Product: Revisiting How Search Works

Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays...

An Introduction to Machine Learning in SEO/AEO

Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology...

4 Best Customer Review Websites for SEO

Originally Published on SEMrush November 23, 2020 (Jason Barnard) In this post, I will go over extensive and independent research to evaluate which is the strongest customer review websites for SEO. As a note,...

Organization Schema Markup: Step-by-Step Guide for Companies

Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for...

HTML5 Semantic Tags: What They Are and How To Use Them

Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role...