Brand SERP, Knowledge Panels and BrandTech FAQ

The central hub for expert answers on key topics such as Brand SERPs, Knowledge Panels, Digital PR & Brand Management, BrandTech, and SEO terminology. Each FAQ series embodies The Kalicube Process™ and supports clarity in Entity-Based Search, AI Assistive Engines, and Digital Brand Control™, helping you build Visibility Influence Control™ across search and AI platforms.

Practical Techniques to Improve Both Brand and Brand Review SERPs

Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...

10 Rich SERP Elements you can leverage to make your Brand SERP sexy

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...

Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content

Originally Published on SEMrush July 30, 2019 (Jason Barnard) Modified Transcript Hi, I am Jason Barnard. Welcome to Weekly Wisdom on SEMrush. Today I am going to talk to you...

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...

How To create a Google-Friendly FAQ section

Originally Published on SEMrush October 29, 2019 (Jason Barnard) Modified Transcript Hi. I’m Jason Barnard and welcome to Weekly Wisdom. Today I am going to share with you my cheat...

How To Submit a URL or Website to Search Engines like Google, Bing or Yahoo (A step-by-step guide)

Originally Published on SEMrush June 10, 2020 (Jason Barnard) If you have just launched a new website, on a brand new domain, you are not going to see it ranking on...

How Bingbot Works: Discovering, Crawling, Extracting & Indexing

Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a...

How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page

Published on SearchEngineJournal April 1, 2020 (Jason Barnard) Learn the three steps you can take to get into the Knowledge Graph (and trigger a knowledge panel for your brand) without...

Featured image for "The 3 Pillars of SEO - Understanding, Credibility, and Deliverability" article

The 3 Pillars of SEO - Understandability Credibility Deliverability

The Three Pillars of SEO Jason Barnard created this new definition of the three pillars of SEO in 2019 when giving a talk in Melbourne, Australia. The pillars are based...

The simple 5 minute explanation of Artificial Intelligence and Machine Learning

What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be...

What is a Featured Snippet?

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...

Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...