Brand SERP, Knowledge Panels and BrandTech FAQ

The central hub for expert answers on key topics such as Brand SERPs, Knowledge Panels, Digital PR & Brand Management, BrandTech, and SEO terminology. Each FAQ series embodies The Kalicube Process™ and supports clarity in Entity-Based Search, AI Assistive Engines, and Digital Brand Control™, helping you build Visibility Influence Control™ across search and AI platforms.

SERP Features (Rich Elements): What You Need To Know

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...

What Happens When You Claim a Knowledge Panel?

A person or organisation that officially represents the entity displayed in a Knowledge Panel on Google SERP (Search Engine Results Page) may claim it (here’s how to claim a Knowledge...

Knowledge Panel in Google: Pricing

How Much Does a Google Knowledge Panel Cost? A Knowledge Panel on Google is absolutely free! Google doesn’t charge a fee, but it doesn’t automatically provide one for every person...

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How Can I Get a Knowledge Panel in Google?

Who Gets a Knowledge Panel in Google? The good news is that Google does not limit the opportunity to get a Knowledge Panel to celebrities or established companies, because Google...

How To Claim a Knowledge Panel in Google

Google offers the opportunity to claim a Knowledge Panel to the person or organisation that officially represents the entity shown in that Knowledge Panel. That means you can claim a...

BrandTech: What You Need To Know

What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers...

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Google’s Knowledge Graph API: What You Need To Know

What Information Does Google’s Knowledge Graph API Return? Once Google has got an understanding of an entity (brand, person, podcast series, film, music group etc) and has added it to...

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Google Map Pack SEO and Brand SERP Optimization

What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or...

Entity Boxes (Entity Carousels) in SEO: What You Need To Know

In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in...

See Results About Boxes (See Results About Carousels) in SEO: What You Need To Know

What are See Results About Boxes (See Results About Carousels) in SEO? Simple Definition of See Results About Box (See Results About Carousels) The See Results About Boxes (See Results...

People Also Search For Boxes (People Also Search For Carousels) in SEO: What You Need To Know

In this article, you will learn more about People Also Search For Boxes (People Also Search For Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What...

Latest From Boxes (Latest From Carousels) in SEO: What You Need To Know

In this article, you will learn more about Latest From Boxes (Latest From Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Latest From Boxes...