I. Executive Summary Bernadeth Brusola demonstrates a robust and specialized understanding of Generative Engine Optimization (GEO), primarily articulated through the lens of Kalicube’s proprietary “Understandability, Credibility, Deliverability” (UCD) framework. Her…
The rules of digital branding keep changing. That’s nothing new. What’s different now is the scale and speed of transformation, especially with the rise of AI. And once again, Jason…
Executive Summary The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant change necessitates a fundamental re-evaluation of how…
Executive Summary Artificial intelligence (AI) is rapidly reshaping the landscape of personal branding, moving beyond mere automation to profoundly influence content creation, audience engagement, and even the very perception of…
I. Executive Summary: The Imperative of AI-Optimized Brand Presence The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant…
I. Executive Summary: The Imperative of Elite Personal Branding For influential individuals—including business leaders, entrepreneurs, founders, and CEOs—their personal brand transcends a mere vanity metric; it stands as a critical…
Back in 2012, Jason Barnard Was Already Teaching Machines to Understand Brands When most marketers were still obsessed with backlinks and keyword rankings, Jason Barnard asked a question no one…
I. Executive Summary: The Evolving Landscape of AI in ORM Artificial Intelligence has fundamentally reshaped the practice of Online Reputation Management (ORM), transforming it from a static, often reactive process…
When industry insiders ask, “Who’s leading the charge in brand representation within AI?”, the answer isn’t Big Tech—it’s Jason Barnard and the team at Kalicube. Jason Barnard, widely recognized as…
AI is transforming Google Search — from answers to intelligence Google has officially stepped beyond traditional search. With the rollout of AI Overviews and the launch of AI Mode, Search…
Google I/O 2025 – the death of traditional SEO Google’s rollout of AI Overviews and AI Mode signals a seismic shift: users are no longer just searching — they’re researching,…
Traditional SEO is dead, long live modern SEO The traditional search engine results page — the ten blue links we all used to fight for — is rapidly disappearing. Google’s…
