Credibility in The Kalicube Process™ represents Phase Two of the process. Credibility demonstrates how trustworthy, reliable, and authoritative your brand or entity is perceived by your ideal customers, search engines…
You’re losing valuable brand power if your company name is the same as your personal name. Why? Your company and your personal brand are two distinct brands. This overlap makes…
Do you want more for leads, sales, or stages (speaking gigs, podcast guest opportunities, articles, and media exposure)? The search results for your name are a digital handshake that greets…
A powerful personal brand means you are visible, impressive, and credible. The benefits of a strong personal brand depend on your professional goals and include the benefits listed below. A…
A personal rebrand means changing your personal brand name. Kalicube makes it easy. A personal rebrand is appropriate in the situations listed below. Your name is your brand. It’s how…
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
Assistive engines are the future of search. Unlike traditional search engines that simply return results, assistive engines use artificial intelligence to understand user intent and provide more comprehensive answers. These…
As advertising platforms like Google and Facebook refine their algorithms and push for more automated solutions, marketers are compelled to adapt their strategies. Ad targeting expert, Josh Muskin, shared valuable…
ByIsabel Cabatingan
Digital PR and Brand Management, Learning Spaces, SEO - Glossary and FAQ
Reading Time: 6 minutes Video content is a cornerstone of effective branding and marketing strategies because it conveys messages in a more relatable and engaging manner. Platforms like YouTube, TikTok, and Instagram mean video…
The “perfect click” is the moment a user clicks on the answer or solution the searcher was looking for. The perfect click ends the search session because the user is…
People now expect things in life, especially online experiences, to be handed over easily without much effort on their part. If something seems too complicated or confusing, they are prone…
How is Google Discover Linked to Brand SERPs Google Discover is linked to Brand SERPs in that it pushes content from Entities that are recognized as authoritative and that Google…
