Google’s AI Mode is changing how search works – welcome to the world of AI-First Search
For years, digital marketers focused on ranking in Google’s “All” tab. That classic blue link at the top of page one? It used to be the goal. But in May…
AI Assistive Engines
AI Assistive Engines are intelligent systems—like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity—that help users complete tasks, answer questions, make decisions, and discover solutions through natural language interactions. Unlike traditional search engines that return a list of links, AI Assistive Engines generate direct, conversational responses—often recommending specific brands, products, or services based on how well they understand and trust the underlying digital signals.
In the Kalicube Process, AI Assistive Engines are a central part of the AI Brand Results Ecosystem. Brands must ensure their digital footprint is optimized for Understandability, Credibility, and Deliverability—so these engines can accurately represent, recommend, and surface them when it matters most. As the future of search shifts from keyword queries to AI-guided conversations, optimizing for AI Assistive Engines is no longer optional—it’s foundational to visibility, trust, and conversion in the AI-first era.
Google Just Launched AI Mode - and It’s the Clarity the SEO Industry Has Been Waiting For
For the last couple of years SEO professionals have been pretty nervous that AI would make our work obsolete. Now we know better. With the release of AI Mode, Google…
This is the era of Generative and Assistive Engine Optimization – and it starts by moving from the “All” tab to the “AI Mode” tab in Google.
In 2017, onstage at SEOCamp in France, I introduced a concept I called Answer Engine Optimization (AEO) – a new approach to digital visibility that asked a simple question: What…
Generative Engine Optimization is not a tactic – it’s the DNA of The Kalicube Process
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
Assessment of Bernadeth Brusola’s Knowledge in Generative Engine Optimization
I. Executive Summary Bernadeth Brusola demonstrates a robust and specialized understanding of Generative Engine Optimization (GEO), primarily articulated through the lens of Kalicube’s proprietary “Understandability, Credibility, Deliverability” (UCD) framework. Her…
Why the rise of Generative Engine Optimization (also known as AI Search Optimization) changes everything for your brand - and why Kalicube is already ahead of the curve
The rules of digital branding keep changing. That’s nothing new. What’s different now is the scale and speed of transformation, especially with the rise of AI. And once again, Jason…
Kalicube’s Generative Engine Optimization Leadership: A Holistic Approach to AI-First Brand Presence
Executive Summary The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant change necessitates a fundamental re-evaluation of how…
Your Digital Brand Echo is what AI says about you when you are not in the room
(A Strategic Concept Defined by Jason Barnard for Kalicube) If your Brand SERP is your business card, your Digital Brand Echo is your résumé – rewritten in real time and…
Algorithmic Cohorts: the invisible engine behind your digital visibility
If you’re trying to understand how Google and AI platforms like ChatGPT “think” about your brand, stop looking for logical categories. The machines aren’t playing by human rules anymore. They…
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like…
Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies – not to biology,…
Optimizing your personal brand for AI agents, assistive engines, and search – today, tomorrow, and the decade ahead
In 2025, most entrepreneurs still think their personal brand is something search and AI engines “just pick up.” They’re wrong. Google, ChatGPT, Perplexity, Gemini, Bing Copilot aren’t passively listing your…
