Most marketers treat SEO and digital marketing as two disconnected systems. Some optimize for keywords and clicks. Others build brand for awareness and trust. Almost none align the entire digital…
In this world (maybe as soon as 2027), search isn’t even part of the game, so in this world the traditional approach to SEO of keywords, inbound links and ranking…
For years, digital marketers focused on ranking in Google’s “All” tab. That classic blue link at the top of page one? It used to be the goal. But in 2024,…
For the last couple of years SEO professionals have been pretty nervous that AI would make our work obsolete. Now we know better. With the release of AI Mode, Google…
In 2017, onstage at SEOCamp in France, I introduced a concept I called Answer Engine Optimization (AEO) — a new approach to digital visibility that asked a simple question: What…
Read this: Generative Engine Optimization (GEO) – also known as AI Search Optimization or Generative Search Optimization – isn’t a shiny add-on or a campaign toggle. GEO is the battlefield…
I. Executive Summary Bernadeth Brusola demonstrates a robust and specialized understanding of Generative Engine Optimization (GEO), primarily articulated through the lens of Kalicube’s proprietary “Understandability, Credibility, Deliverability” (UCD) framework. Her…
The rules of digital branding keep changing. That’s nothing new. What’s different now is the scale and speed of transformation, especially with the rise of AI. And once again, Jason…
Executive Summary The digital landscape is currently undergoing a profound transformation, shifting from traditional keyword-based search to an AI-driven, conversational paradigm. This significant change necessitates a fundamental re-evaluation of how…
(A Strategic Concept Defined by Jason Barnard for Kalicube) If your Brand SERP is your business card, your Digital Brand Echo is your résumé—rewritten in real time and passed around…
If you’re trying to understand how Google and AI platforms like ChatGPT “think” about your brand, stop looking for logical categories. The machines aren’t playing by human rules anymore. They…
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like…
