Should Your Brand Name be Keyword-Focussed?
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have…
Digital PR and Brand Management
Understand how Digital PR strengthens your brand’s credibility in the eyes of Google and AI Assistive Engines. This FAQ series explains how media coverage, brand mentions, and authoritative sources contribute to Knowledge Panel Management, Digital Brand Safeguard™, and overall Entity SEO. With The Kalicube Process™, Digital PR becomes more than exposure—it becomes a strategic pillar of your online reputation.
BrandTech: What You Need To Know
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers…
Brand Factor: What You Need to Know
What is Brand Factor? Brand Factor is a search engine ranking signal that considers a brand’s overall credibility and reputation when determining its position in search results. It goes beyond…
