Brand SERPs

Master the art of controlling what appears when your audience searches your name. This FAQ series explains the foundations of Brand SERPs - what they are, why they matter, and how Kalicube helps you optimise them using The Kalicube Process™, Digital Brand Intelligence™, and our bespoke Knowledge Panel Management service. Whether you’re an entrepreneur, author, or executive, understanding your Brand SERP is the first step toward achieving algorithmic credibility and visibility in AI Assistive Engines.

Google’s Concept of Rich Sitelinks in Brand SERP

What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...

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Entity Home in SEO: What You Need to Know

What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...

Brand Digital Ecosystem Definition

Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around...

Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card

Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...

Brand SERPs You Really Should Be Tracking (and Improving)

Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and...

Practical Techniques to Improve Both Brand and Brand Review SERPs

Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...

10 Rich SERP Elements you can leverage to make your Brand SERP sexy

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone - clients, partners, distributors, suppliers, employees,...

Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches

Originally Published on SEMrush September 03, 2019 (Jason Barnard) Welcome to Weekly Wisdom. I am Jason Barnard, and I am going to talk to you about Google Ads for Brand...

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What is a Featured Snippet?

Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...

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Google’s Knowledge Graph: trusted sources

What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...

Brand SERPs: What You Need To Know

In this article, you will learn the definition of a Brand SERP and get a basic understanding of how to create a compelling and optimised Brand SERP by The Brand...