Brand SERPs
Master the art of controlling what appears when your audience searches your name. This FAQ series explains the foundations of Brand SERPs—what they are, why they matter, and how Kalicube helps you optimise them using The Kalicube Process™, Digital Brand Intelligence™, and our bespoke Knowledge Panel Management service. Whether you’re an entrepreneur, author, or executive, understanding your Brand SERP is the first step toward achieving algorithmic credibility and visibility in AI Assistive Engines.
The Importance of Protecting Your Trademark in Google Ads
Why is Protecting Your Trademark Important for Google? If you don’t protect your trademark in Google Ads, your competitors will be able to use your trademark in their ad copy...
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Triggering a Sitelinks Search Box in Google Brand SERP
How do I Get a Sitelinks Search Box in my Brand SERP? Google only adds the search box to the Rich Sitelinks on your Brand SERP when it thinks that...
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The #10 Rules of Image SEO for Image Carousels
This 10-step process will ensure that you have optimise your images properly and that they will be attractive to Google for including in image carousels on your Brand SERP… and...
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Definition of Leapfrogging in SEO
What is Leapfrogging in SEO, ORM and Brand SERP Optimisation? In the context of a Brand SERP, leapfrogging is a strategy used to push one piece of content above another...
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Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
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Entity Home in SEO: What You Need to Know
What is an Entity Home in SEO? An Entity Home is the web page recognised by Google as the authoritative source for factual information about a given entity (brand, company,...
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Brand Digital Ecosystem Definition
Plus: How does your brand’s digital ecosystem tie into Brand SERP? What is a brand digital ecosystem? Your brand’s digital ecosystem is everything that exists online about you and around...
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Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
Published on Wordlift November 13, 2020 (Jason Barnard) Your most important business card is on Google and it is generated tens, hundreds or even thousands of times every day by...
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Brand SERPs You Really Should Be Tracking (and Improving)
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and...
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Practical Techniques to Improve Both Brand and Brand Review SERPs
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing...
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