Namesake / Mistaken Identity Online Reputation Management Mistaken Identity ORM is necessary when someone who shares your name has a negative online presence, causing search engines and AI to mistakenly…
In the heat of a crisis, whether personal or professional, our first instinct is to fight. We want to correct the record, defend our position, and wrestle control of the…
in a press release this week from an Italian communications studio, Digitalia 21, their founder, Gio Talente, made a statement that is so fundamentally true, it cuts right to the…
The Claim, Frame, Prove framework maps directly and intentionally onto the three types of websites (First, Second and Third Party Websites). This is how The Kalicube Process™ systematically uses each…
Every single day, AI Assistive Engines like ChatGPT, Google AI, and Perplexity are quietly writing your brand’s permanent history. This isn’t a campaign you can opt out of; it’s a…
ChatGPT’s assessment of this approach (no, I wasn’t logged in 🙂“This is a strong, forward-looking piece – one of the most grounded, strategic articulations of where digital brand strategy is…
“Barnard’s central thesis – that the Knowledge Graph, Large Language Models (LLMs), and the Web Index all “speak” a conceptual graph language of nodes, attributes, and relationships – is both…
The digital marketing world is awash with talk about adapting to “AI search.” Some are grappling with the shift from traditional SEO to Answer Engine Optimization and others feel they…
For decades, business leaders have chased a single, brutish goal: market dominance. It was a term born from an era of factory output and shelf space, implying that the biggest…
The game has changed. Traditional Online Reputation Management (ORM) was designed for a simple world of search engines and ten blue links. That world is gone. Today, your reputation is…
Part 1: The New Reputation Landscape: From Search Results to AI Narratives 1.1 Introduction: The Algorithmic Reputation Crisis The framework for managing a digital reputation is undergoing its most significant…
Kalicube® is not just adapting to AI Assistive Engines – we have created the new layer all marketers need for the now era of AI Assistive Engines. From pages to…
