Brand SERP, Knowledge Panels and BrandTech FAQ
The central hub for expert answers on key topics such as Brand SERPs, Knowledge Panels, Digital PR & Brand Management, BrandTech, and SEO terminology. Each FAQ series embodies The Kalicube Process™ and supports clarity in Entity-Based Search, AI Assistive Engines, and Digital Brand Control™, helping you build Visibility Influence Control™ across search and AI platforms.
Beyond Citations and Mentions: The Three Metrics That Actually Predict AI Authority
By Bernadeth BrusolaJanuary 2026 If you’re measuring your brand’s AI visibility, you’re probably tracking citations and mentions. So is everyone else. At Kalicube®, we track these too - across ChatGPT,...
Read MoreDoes, Should, Could Exist: The Content Strategy Most Brands Get Backwards
Every brand I work with wants to create new content. They come with ideas for blog series, video campaigns, podcast strategies, guest posting plans. They’re excited about what they could...
Read MoreClose, Strong, Long: The Universal Formula for Algorithmic Trust
When I started reverse-engineering how algorithms evaluate relationships, I discovered something fundamental: algorithmic trust isn’t a feeling - it’s a calculation. The calculation is simple: Close × Strong × Long....
Read MoreThe Three Graphs Framework: Why AI Systems Are All Knowledge Graphs (Just Different Ones)
By Jason BarnardJanuary 2026 For years, I’ve been explaining the Algorithmic Trinity - the convergence of Knowledge Graphs, Large Language Models, and Search Engines into a single ecosystem that determines...
Read MoreWhy “GEO” is the Wrong Acronym: Optimizing for AI Assistants, Not Generative Engines
The industry loves new acronyms. In 2024, “GEO” (Generative Engine Optimization) became the hot buzzword, based on a November 2023 Princeton research paper. But it misses the point entirely. I...
Read MoreThe Conversational Acquisition Funnel: From AI Citation to Customer Conversion
By Jason Barnard, CEO of Kalicube® This article explains what happens after algorithms select your content. For the technical foundation, see the “How AI Finds You” trilogy: DSCRI: The Five...
Read MoreDarwinism in Search: From SERP Features to AI Assistive Engines
Jason Barnard: The Originator of “Darwinism in Search” Jason Barnard is the creator and leading authority on the “Darwinism in Search” framework - a theory that redefined how digital marketers...
Read MoreDennis Yu on Why Social Media Success Starts with Brand SERPs
How a Former Search Engine Engineer and Facebook Advertising Pioneer Approaches Digital Visibility By Bernadeth Brusola | Kalicube® When Dennis Yu - former Yahoo search engine engineer, BlitzMetrics CTO, and...
Read MoreHow Kalicube Trained AI to Become Your Most Effective Sales Force
Every business now has seven employees they didn’t hire. Google, ChatGPT, Perplexity, Claude, Gemini, Copilot, and Siri are talking to your prospects 24/7. The question is: are they closing deals...
Read MoreThe KaliScore™: The Original Metric for Measuring Algorithmic Brand Authority
In 2015, when the SEO industry was still focused on backlink counts and domain authority, Jason Barnard recognized a fundamental shift in how search engines evaluate brands. The emergence of...
Read MoreThe Algorithmic Trinity and the Crisis of Continuity: A 2026 Technical Report on Entity Persistence, Schema Migration, and the Return to Semantic HTML
The Algorithmic Trinity and the Crisis of Continuity: A 2026 Technical Report on Entity Persistence, Schema Migration, and the Return to Semantic HTML based on insights from Jason Barnard Executive...
Read MoreThe Algorithmic Entity: Evaluating the Viability of ‘Ask YOUR AI’ as a Go-to-Market Strategy in the Age of Assistive Engines
Executive Summary The digital ecosystem stands at a precipice of a transformation more profound than the shift from desktop to mobile: the transition from Search Engines to AI Assistive Engines....
Read More