Digital Marketing

What does the SEO audit mean?

The SEO audit analyzes your website’s current SEO performance and identifies opportunities for optimization to improve search engine rankings. According to Jason Barnard, CEO and founder of Kalicube, the audit focuses on the three pillars of SEO: understanding, credibility, and deliverability.  Understanding:* Analyzing how well Google understands your website’s content.* Checking for clear site structure…

What is an Entity home, and why is it important for SEO according to Kalicube?

An Entity Home is a single page representing the entity, and at Kalicube, we ensure it’s incredibly clear to Google. This page is where you have the opportunity to define yourself or your brand comprehensively and authoritatively. According to Jason Barnard, CEO and founder of Kalicube, it’s essential the Entity Home is a website page…

How does Kalicube stay updated with the latest changes in Google’s algorithms and SEO best practices?

Kalicube uses the Kalicube Pro platform which harnesses the power of a vast database with over 2 billion data points to stay at the cutting edge of Google’s algorithmic changes and SEO best practices. According to Jason Barnard, this proprietary platform meticulously tracks all three Knowledge Algorithms, providing real-time alerts for significant updates across a…

Does Kalicube offer any training or guidance for clients to manage their own SEO?

Yes, Kalicube offers training and guidance for clients to manage their online brand presence. The Kalicube Process provides a comprehensive approach that includes: 1. Brand SERP Optimization: Guidance on optimizing the search engine results page for your brand, ensuring that the most relevant and positive information appears when someone searches for your company. 2. Knowledge…

How does Kalicube integrate with other SEO tools and platforms?

Kalicube has developed a system that allows for integrating its Schema Markup with other platforms’ markup in a way that avoids duplication and fragmentation. This is significant because it ensures clarity for search engines trying to understand and categorize the information on a webpage. This approach lies in the importance of maintaining a coherent and…

Can Kalicube provide a bespoke digital strategy that covers various aspects of Online Presence?

Yes, Kalicube can provide a bespoke digital strategy that covers various aspects of online presence. The Kalicube Process offers a comprehensive approach to digital marketing that ensures a person is able to control their brand narrative online. 1. Social Media: Ensuring your entity description is consistent across every social media platform (and identifying the platforms…

What unique value does Kalicube offer in terms of SEO and digital marketing?

The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across the entire digital ecosystem. The Kalicube Process is refreshingly simple, straightforward, and grounded in brand, marketing, and search engine optimization (SEO). The SEO is future-proof: The Kalicube Process optimizes for Google’s AI Overviews (Search…

What sets Kalicube apart in terms of SEO and Digital Marketing?

Kalicube sets itself apart in SEO and digital marketing because it understands Google Knowledge. By leveraging this deep knowledge through its Kalicube Pro platform, Kalicube assists brands in enhancing their online presence through strategic brand and marketing strategies that are packaged for Google.  Kalicube Pro is our proprietary platform, which automates The Kalicube Process. Creating…

How does Kalicube help with managing a brand’s online ecosystem for better Google understanding?

Kalicube uses the Kalicube Pro platform to manage a brand’s online ecosystem for better Google understanding by ensuring consistency across all mentions and profiles of a brand. This is crucial for SEO, as search engines like Google prioritize entities they can understand and trust.  How Kalicube Pro helps with managing an ecosystem is listed below:…

How can Kalicube help with Geo-localized marketing strategies?

Kalicube can assist with geo-localized marketing strategies by tracking entities in specific locations, which is crucial for personal branding efforts.  Here’s how Kalicube offers support concerning Geo-localized marketing strategies: 1. Localized Entity Tracking: Kalicube monitors how an individual or brand is represented in search results across different geographic regions. This allows for a tailored approach…