Corporate Digital Strategy

What is the role of a google business profile in managing my brand’s online presence?

A Google Business Profile plays a crucial role in managing your brand’s online presence by serving as your digital business card on Google. When potential customers search for your brand, the information displayed on your Google Business Profile is often their first point of contact. This profile allows you to present essential details about your…

What is the difference between an Author and a Company Knowledge Panel ?

The difference between an author and a company Knowledge Panel is they serve different purposes and present distinct types of information relevant to their subjects. A Company Knowledge Panel is designed to offer a concise summary of the most important facts about a business or organization. The information includes: 1. The official and certified name…

What is the difference between a Google Business Profile and a Knowledge Panel?

The difference between a Google Business Profile, formerly known as Google My Business and a Knowledge Panel is that a Google Business Profile is a free Google directory for local businesses. Google Business Profiles includes the business’s identity, opening hours, category, photos, and messages to potential clients. A Knowledge Panel is generated by Google’s machine…