Personal Brand Strategy (includes repositioning, becoming famous etc)

Why should I invest in my personal brand before my corporate brand?

Your problem:You’re torn between building your personal brand or your company’s brand. You see the long-term value in both - but you’re unsure where to focus first, especially if the...

I’ve created valuable content - why isn’t it building my personal brand?

Your problem:You’ve poured time into books, podcasts, speaking gigs, or articles - but when someone searches your name, there’s no clear story. Your content exists, but it doesn’t add up...

Why should I invest in a personal brand instead of just promoting my company?

Your problem:You’re putting all your marketing weight behind your company brand - but prospects aren’t just looking at your business. They’re Googling you, the founder or executive, to decide if...

Why should I invest in my personal brand on Google and AI now - rather than later?

Your problem:If you wait, your competitors won’t. While you’re deciding, they’re becoming more visible, earning trust, and getting recommended by Google and AI as the default choice. The longer you...

I want my CEO to be more visible online, but how does that actually help our company grow?

Your problem:Your CEO isn’t showing up consistently in search or AI, and that absence is quietly costing you. Without a strong personal brand, they’re not lending credibility to your company...

If we offer a wide range of services but don’t lead in any one, can we still build authority and win in search and AI?

Your problem:Your brand does a lot - but doesn’t lead anywhere specific. While competitors dominate a single niche and win trust by being clear and focused, your broader offer feels...

Should I build my personal brand on Google and AI before or after I launch my book, podcast, or rebrand?

Your problem:Launching a book, podcast, or rebrand without a solid brand foundation leaves Google and AI unsure of how it connects to you. Instead of reinforcing your authority, your new...

How fast can I expect results from investing in personal branding in Google and AI?

Your problem:You’re pouring time, effort, and budget into building your personal brand, but the return feels vague. Visibility is inconsistent. AI assistants skip over you. And while you wait for...

How do I keep my Google authority when I sell or leave my business?

Your problem:Your competitors have personal Knowledge Panels that elevate their authority beyond their companies. Without one, your credibility lives inside your business - so if you ever exit, rebrand, or...

How do I align my search results with my current positioning?

Your problem:You’ve grown - but Google still sees the old you. Search results reflect past roles, outdated bios, and a version of your story that no longer matches your current...

How do I turn media mentions and third-party features into visible authority?

Your problem:You’ve done the hard part - earned the mentions, the interviews, the media features. But online, they’re scattered, under-leveraged, and disconnected from your brand narrative. Instead of building authority,...

I want to be part of the industry conversation - not just watching it. How do I break through?

Your problem:You have the insights, experience, and credibility - but when the industry talks, your name doesn’t come up. You’re stuck on the sidelines while competitors dominate the narrative, earn...