Personal Branding

How long does it take to get a Google Knowledge Panel?

Your problem:You need to allocate resources, report progress, and show traction - but you’re unclear on what timeline to expect for getting a Knowledge Panel. Most answers are vague, inconsistent,...

Why are we visible in Perplexity but missing from Google’s AI Overviews and ChatGPT?

Your problem:You’re visible in simpler AI tools like Perplexity - but you’re missing entirely from platforms like Gemini, Google’s AI Overviews, and ChatGPT, where high-value customers are searching for trusted...

Is relying on Wikipedia risky for Knowledge Panel management?

Your Problem:It seems like a Wikipedia page might be the fastest way to get a Knowledge Panel. But Wikipedia is unreliable for that. It’s hard to qualify, easy to lose,...

How do I influence what AI platforms like ChatGPT say about my brand?

Your problem:You’ve noticed that AI platforms like ChatGPT, Gemini, and Copilot are shaping how people research and make buying decisions. But you have no control over what they say -...

Why should I invest in a personal brand instead of just promoting my company?

Your problem:You’re putting all your marketing weight behind your company brand - but prospects aren’t just looking at your business. They’re Googling you, the founder or executive, to decide if...

Why doesn’t my personal brand show up in AI tools like ChatGPT, even with high-quality content?

Your problem:You’re publishing high-quality content and expecting it to speak for itself - but machines like ChatGPT, Google’s SGE, and Microsoft Copilot don’t process information like humans. Without clear, structured...

Why do I need to invest in Google and AI if I’m already getting traffic from social media?

Your problem:You’re getting decent traffic from social platforms - but that doesn’t always translate to trust, authority, or qualified leads. Google and AI aren’t connecting your content across Instagram, YouTube,...

I have a big social media following - do I still need to optimize my personal brand for Google and AI?

Your problem:You’ve built a strong audience on social media, but that doesn’t automatically make you a trusted authority in Google or AI. Platforms like ChatGPT and Google Gemini don’t recognize...

Why should I invest in my personal brand on Google and AI now - rather than later?

Your problem:If you wait, your competitors won’t. While you’re deciding, they’re becoming more visible, earning trust, and getting recommended by Google and AI as the default choice. The longer you...

What happens if I don’t take control of how I show up in Google and AI results?

Your problem:If you’re not actively managing your personal brand online, Google and AI are making assumptions - and they’re often wrong. Whether you’re being confused with someone else or simply...