All about Digital Marketing

I want to be part of the industry conversation - not just watching it. How do I break through?

Your problem:You have the insights, experience, and credibility - but when the industry talks, your name doesn’t come up. You’re stuck on the sidelines while competitors dominate the narrative, earn...

I’m Building Something Important - How Do I Get Recognised for It?

Your problem:You’ve built something valuable - maybe even extraordinary - but online, it doesn’t show. Your achievements are scattered, downplayed, or invisible to the platforms where people (and machines) go...

I want to be taken seriously by investors, partners, or acquirers - how do I make sure my online presence reflects that?

Your problem:Due diligence doesn’t start in the boardroom - it starts on Google. If your digital footprint is weak, outdated, or scattered, it raises silent red flags at exactly the...

Why are my leads still cold - even after they’ve looked me up?

Your problem:People are Googling you - but what they find isn’t building confidence. Your digital footprint feels vague, inconsistent, or underwhelming. That uncertainty creates friction. Instead of moving forward, leads...

I want to be seen as the safe, obvious choice - not a maybe. How do I make that happen?

Your problem:You’ve built a successful business, led great teams, and earned real-world results. Yet, when you pitch for a major deal or a high-value partnership, you find yourself on the...

Why isn’t my content building authority - even though I’m putting in the work?

Your problem:You’ve created content - blogs, interviews, videos - but it’s not translating into visibility, authority, or leads. It’s sitting online without reinforcing your expertise or convincing anyone you’re the...

How do I reduce the time it takes to build trust in new conversations?

Your problem:You’re wasting the first ten minutes of every meeting just proving you’re legit. Before you can talk strategy or solutions, you’re stuck re-establishing your authority - slowing momentum, draining...

How do I separate my personal brand from my company’s brand?

Your problem:You’re known as “the face behind the company,” but when someone Googles your name, all they see is the business. Your personal identity is buried under the brand. That...

How do I go from known in my network to recognised in my industry?

Your problem:You’ve earned credibility in your niche - your peers respect your work, and your track record speaks for itself. But outside that inner circle, you’re still invisible. Google doesn’t...

Why do I keep getting overlooked by media and PR teams?

Your problem:To journalists, podcast hosts, and PR teams, you look like just another name in a long list. Your online presence doesn’t clearly show that you’re the expert they should...