All about Digital Marketing

How can I stop Google from calling me an author when I’m a financial expert?

Your Problem:You’re a financial expert - but Google’s Knowledge Panel calls you an “author.” While technically accurate if you’ve published a book, it doesn’t reflect your core expertise or authority...

Why do some thought leaders get Knowledge Panels organically, while others don’t?

Your Problem:You’ve seen some thought leaders earn a Knowledge Panel just by publishing content - while others with similar expertise stay invisible. It feels inconsistent and unpredictable. You’re left wondering...

How long does it take to get a Google Knowledge Panel?

Your problem:You need to allocate resources, report progress, and show traction - but you’re unclear on what timeline to expect for getting a Knowledge Panel. Most answers are vague, inconsistent,...

Why are we visible in Perplexity but missing from Google’s AI Overviews and ChatGPT?

Your problem:You’re visible in simpler AI tools like Perplexity - but you’re missing entirely from platforms like Gemini, Google’s AI Overviews, and ChatGPT, where high-value customers are searching for trusted...

Is relying on Wikipedia risky for Knowledge Panel management?

Your Problem:It seems like a Wikipedia page might be the fastest way to get a Knowledge Panel. But Wikipedia is unreliable for that. It’s hard to qualify, easy to lose,...

How do I influence what AI platforms like ChatGPT say about my brand?

Your problem:You’ve noticed that AI platforms like ChatGPT, Gemini, and Copilot are shaping how people research and make buying decisions. But you have no control over what they say -...

Why should I invest in a personal brand instead of just promoting my company?

Your problem:You’re putting all your marketing weight behind your company brand - but prospects aren’t just looking at your business. They’re Googling you, the founder or executive, to decide if...

Why do I need to change my SEO strategy if it’s still working?

Your problem:Right now, your SEO might still be delivering results - but traditional search is changing fast. AI-driven platforms like ChatGPT, Gemini, and SGE are reshaping how users discover brands....

Why doesn’t my personal brand show up in AI tools like ChatGPT, even with high-quality content?

Your problem:You’re publishing high-quality content and expecting it to speak for itself - but machines like ChatGPT, Google’s SGE, and Microsoft Copilot don’t process information like humans. Without clear, structured...

Why do I need to invest in Google and AI if I’m already getting traffic from social media?

Your problem:You’re getting decent traffic from social platforms - but that doesn’t always translate to trust, authority, or qualified leads. Google and AI aren’t connecting your content across Instagram, YouTube,...