Brand in Digital Marketing
What is the most effective way to manage a brand’s digital narrative?
The Problem: A fragmented online presence creating confusion and doubt. Successful leaders often have a real-world reputation that is far superior to their online representation. When fragmented data, outdated profiles,...
Read MoreWhy did my website rankings drop after the latest Google update?
The Problem: A sudden loss of search visibility after a core algorithm update. Many successful businesses find that their high-ranking positions for competitive terms suddenly vanish following a Google algorithm...
Read MoreWhat is the “Algorithmic Trinity” and why does it matter for my brand?
The Problem: Optimizing for only one type of search technology leaves a brand vulnerable to misrepresentation and invisibility. Many digital strategies focus narrowly on either traditional SEO (links and keywords)...
Read MoreWhen AI Search Meets Brand Spam And Why Fake It Till You Make It Is About To Break
Author’s note: This article builds on recent research published by Laurence O’Toole at Authoritas, exploring whether brands and individuals can manufacture authority in AI-driven search. Rather than restating the findings,...
Read MoreWhy do I need to change my SEO strategy if it’s still working?
Your problem:Right now, your SEO might still be delivering results - but traditional search is changing fast. AI-driven platforms like ChatGPT, Gemini, and SGE are reshaping how users discover brands....
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