The principle that search engines assemble the entire SERP holistically, evaluating how each element contributes to the overall user experience, rather than just ranking individual pieces.
TL;DR the ideal Online Reputation Management clients Kalicube serves are reputation damaged entrepreneurs and business leaders The New Reputation Crisis: When AI Becomes Your Judge, Jury, and Publicist For a…
In this world (maybe as soon as 2027), search isn’t even part of the game, so in this world the traditional approach to SEO of keywords, inbound links and ranking…
Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself…
Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone…
You Can’t Bury a Narrative. You Have to Replace It. Claim, Frame, Prove: The Foundation of a Future-Proof Narrative Let’s start with a truth most reputation agencies dodge: The brand…
What is Darwinism in Search? Darwinism in Search is how Search Engine Algorithms determine what to display in their Search Engine Results Pages (SERPs). Darwinism in Search is based on…
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it…
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on…
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a…
