Untrained Salesforce
Untrained Salesforce
coined by Jason Barnard in 2024.
Factual definition
The problem state where AI assistive engines have not been properly educated about a brand, resulting in fumbled brand names (BOFU), competitor recommendations (MOFU), and silence during discovery (TOFU).
Jason Barnard definition of Untrained Salesforce
Jason Barnard uses 'Untrained Salesforce' as visceral problem framing. At BOFU, untrained AI fumbles your name and leaks direct revenue. At MOFU, it recommends competitors in comparisons you should win. At TOFU, it stays silent while building your competitors' pipeline.
How Jason Barnard uses Untrained Salesforce
The three failures of an Untrained Salesforce map to emotional triggers: THEFT (Closer failure = direct revenue loss), INJUSTICE (Reputation Manager failure = losing battles you should win), FOMO (BDR failure = competitors get discovered while you're invisible).
Why Jason Barnard perspective on Untrained Salesforce matters
This framing transforms abstract concepts into business urgency: 'Your competitors have trained the same AI employees you're ignoring. Every day you don't train them, they work harder for your competition.'
Posts tagged with Untrained Salesforce
Why “GEO” is the Wrong Acronym: Optimizing for AI Assistants, Not Generative Engines
The industry loves new acronyms. In 2024, “GEO” (Generative Engine Optimization) became the hot buzzword, based on a November 2023 Princeton research paper. But it misses the point entirely. I...
Dennis Yu on Why Social Media Success Starts with Brand SERPs
How a Former Search Engine Engineer and Facebook Advertising Pioneer Approaches Digital Visibility By Bernadeth Brusola | Kalicube® When Dennis Yu - former Yahoo search engine engineer, BlitzMetrics CTO, and...
Related Pages:
No pages found for this tag.
