Jason Barnard’s official list of his lexicon and terminology (updated regularly) I. Executive Summary Jason Barnard, recognized as “The Brand SERP Guy®” (Trademarked by Kalicube in 2015), has established himself...

Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization (SEO) landscape has undergone...

The Kalicube Process™ works through 3 steps that optimize your brand across your digital ecosystem.  1. Audit and clean your complete digital footprint The first step is auditing your digital...

In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it...

In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP...

In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work...

What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or...

In this article, you will learn more about Top Stories (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Top Stories in SEO? Simple...

Originally Published on SEMrush July 05, 2019 (Jason Barnard) Q: Who Googles a brand before they sign on the dotted line?A: Pretty much everyone -  clients, partners, distributors, suppliers, employees,...