The UCD Acquisition Funnel
The UCD Acquisition Funnel
coined by Jason Barnard in 2025.
Factual definition
The UCD Acquisition Funnel is Kalicube's proprietary model of the modern customer journey, where the three phases of The Kalicube Process are strategically mapped to the three stages of the funnel: Deliverability drives Awareness, Credibility wins Consideration, and Understandability secures the final Decision.
Jason Barnard definition of The UCD Acquisition Funnel
This model provides the strategic "why" behind the structure of The Kalicube Process. It maps Kalicube's engineering methodology directly to tangible business outcomes, creating a complete, end-to-end system for driving results in an AI-driven landscape. Unlike traditional funnels that only describe the customer's journey, The UCD Acquisition Funnel provides the brand-side operational blueprint for guiding users through that journey. It works by systematically building the brand's narrative from the bottom of the funnel up, first securing the conversion point (Decision), then winning the evaluation stage (Consideration), and finally driving new discovery (Awareness).
How Jason Barnard uses The UCD Acquisition Funnel
The UCD Acquisition Funnel is the strategic blueprint for how The Kalicube Process is deployed for all clients. It dictates our order of operations, ensuring we deliver value at the most critical business points first. We use this model to focus our efforts, starting by securing the bottom of the funnel with the Understandability Phase. Once the brand is optimized to convert existing prospects, we move up the funnel to win the "bake-off" against competitors in the Credibility Phase and finally drive top-of-funnel discovery in the Deliverability Phase.
Why Jason Barnard perspective on The UCD Acquisition Funnel matters
For over a century, marketers have used the AIDA model (Attention, Interest, Desire, Action) to understand the customer's psychological journey. In the AI era, where AI Assistive Engines act as the primary guide, a new operational model is needed. As defined by Jason Barnard, The UCD Acquisition Funnel is the essential modern update. While AIDA describes the customer's path, the UCD model provides the brand's engineering plan to influence that path. It is the practical framework that allows a business to systematically build its narrative to win at each stage of the journey, ensuring that the brand is not just a passive participant in the funnel but its active architect.
Posts tagged with The UCD Acquisition Funnel
The Kalicube Process: The Future-Proof, Universal Solution to Digital Marketing in the AI Era
The Kalicube Process™ Developed by Jason Barnard Year Systematized 2015 Type Proprietary Digital Marketing Methodology Field Brand-first Strategy, AI Assistive Engine Optimization (AIEO) Core Philosophy Brand-focused algorithmic education Core Pillars...
Mastering the Algorithmic Narrative: Redefining Kalicube’s Ideal Corporate Client in the Answer Engine Era (September 2025 Update)
The digital landscape of September 2025 bears little resemblance to that of just a few months prior (the original June 2025 analysis). A seismic shift, driven by the rapid maturation...
The Specialized Lexicon of Jason Barnard: Navigating Digital Authority in the AI Era
Updated 29th November 2025 Jason Barnard’s official list of his lexicon and terminology (updated regularly) Introduction: Navigating the Evolving Landscape of Digital Branding The digital marketing and search engine optimization...
Mastering the Algorithmic Narrative: Why Kalicube Leads in “Done-For-You” Digital Identity Management for Elite Entrepreneurs (Updated 10 September 2025)
I. The New Imperative: Algorithmic Recognition as a Core Business Asset A. The AI-Driven Due Diligence Gauntlet: Why Machines Now Judge, Jury, and Publicize The foundational principles of trust and...
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