SERP features are unique results on Google’s search engine results pages (SERPs) outside of traditional organic listings, including elements like Rich Snippets, review stars, featured snippets, the People Also Ask component, and knowledge panels.
SERP features are designed to provide more relevant and useful information to users to enhance their search experience.
The reasons to reposition your personal brand include discarding old perceptions of what you do and reflecting changes to your current status or offerings. A personal brand reposition is necessary…
A Local Business Knowledge Panel is a feature that provides key information about your local business directly in Google’s search results. Google generates a Local Business Knowledge Panel and includes…
Jason Barnard’s recent Google SERP for his name (“Jason Barnard”) shows a fascinating development in Search Engine Optimization and Digital Marketing. Jason’s AI-generated image climbed to a prominent position in…
Why does my company needs to have a Knowledge Panel? Your company needs a Knowledge Panel because it dominates the most valuable real estate on the search results. It’s the…
What is Google Chrome SERP Sidebar? The Google Chrome SERP (Search Engine Results Page) Sidebar is the section that appears on the right side of the SERP on a desktop…
Originally published on SEMrush December 23, 2020 (Jason Barnard) What is SEO (Search Engine Optimization)? SEO is the art and science of convincing search engines, such as Google, Yahoo, and Bing…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten…
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP…
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work…
What is a Knowledge Panel Card in SEO? A Knowledge Panel Card is an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate,…
